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Communicating health : strategies for health promotion / edited by Nova Corcoran.

Contributor(s): Material type: TextPublisher: Los Angeles : SAGE, 2016Edition: Second editionDescription: 1 online resource (229 pages) : illustrationsContent type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526401588 (ebook) :
Subject(s):
Additional physical formats: Print version :: No title; Print version :: No title; Print version :: No title; Print version :: No titleLOC classification:
  • RA427.8 .C623 2016
NLM classification:
  • 2013 F-061
  • WA 590
Online resources:
Contents:
chapter 1. Theories and models -- chapter 2. Social and psychological factors -- chapter 3. Reaching unreachable groups and crossing cultural barriers -- chapter 4. Mass media -- chapter 5. Information technology -- chapter 6. Using settings -- chapter 7. Evidence-based practice -- chapter 8. Using evaluation -- chapter 9. Bridging theory and practice : ten different health promotion campaigns.
Summary: Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Item type: List(s) this item appears in: Titluri cărți electronice Sage Health & Social Care 2020 (415 titluri)
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Previous ed.: 2007.

Includes bibliographical references (pages [200]-223) and index.

Description based on MARC record for print version.

chapter 1. Theories and models -- chapter 2. Social and psychological factors -- chapter 3. Reaching unreachable groups and crossing cultural barriers -- chapter 4. Mass media -- chapter 5. Information technology -- chapter 6. Using settings -- chapter 7. Evidence-based practice -- chapter 8. Using evaluation -- chapter 9. Bridging theory and practice : ten different health promotion campaigns.

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

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