Twitter News Networks: the Story of Portugal and the Philippines -- Multidimensional and Multilingual Emotional Analysis -- Explaining Wikipedia page similarity using network science -- ESG in advertising narratives: Case analysis of Golden Lion winning campaigns at Cannes 2022 -- The digitalization of the event industry – mobile and internet applications as a tool to improve event communication and experiences: A case study of a French event app start-up -- A Digital Marketing Plan for a Pateo House in Alentejo -- Integrating online and offline distribution strategies – a Portuguese case study -- The city makes its mark in a review on digital communication and citizenship -- The Influence of In-store Music on the Consumer's Shopping Experience -- Marketing Plan for an Online Business: A Case Study.

This book is composed of a selection of articles from the 11st World Conference on Information Systems and Technologies, held between 4 and 5 of April 2023, at Sant'Anna School of Advanced Studies, in Pisa, Italy. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications, and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility, and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers, and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.