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Managementul marketingului /

KOTLER, Philip

Managementul marketingului / Philip Kotler ; trad. Smaranda Nistor, Cosmin Crișan, Adrian Ovidiu Iacob - ed. a 4-a - București : Teora, 2005 - XXVIII, 1004 p. : fig., sch., diagr. ; 24 cm

Include index.

ISBN: 1594960259

Source: 238257, 238836

Subjects--Chronological Terms:

Subjects--Topical Terms:
DE-Economie

Subjects--Geographic Terms:

Index Terms--Genre/Form:
lucrare de specialitate

Universal Decimal Class. No.: 339.1/.3:65

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