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Manual de marketing strategic și operațional /

Manual de marketing strategic și operațional / P. Amerein, D. Barczyk, R. Evrard, F. Rohard, ... ; traducere de Adriana Bădescu - București : Teora, 2002 - VI, 330 p. : diagr., tab., sch. ; 24 cm

Include index.

ISBN: 9732006250

Source: 238266

Subjects--Chronological Terms:

Subjects--Topical Terms:
DE-Economie

Subjects--Geographic Terms:

Index Terms--Genre/Form:
lucrare de specialitate

Universal Decimal Class. No.: 339.1/.3(035)

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