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Market entry strategies :

GLOWIK, Mario

Market entry strategies : Internationalization theories, concepts and cases of Asian high-technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / [online] / Mario Glowik - Berlin : De Gruyter Oldenbourg, 2016 - 1 resursă online (241 p.)

Frontmatter Contents Introduction 1. How to combine theory and business practice? 2. Internationalization theories 3. Market entry strategies Subject index

Standard No.: 9783110439878

Subjects--Chronological Terms:

Subjects--Topical Terms:
DE-Economie și afaceri internaționale

Subjects--Geographic Terms:

Index Terms--Genre/Form:
resursă online

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