If You're in a dogfight, become a cat!
SHERMAN, Leonard
If You're in a dogfight, become a cat! Strategies for long-term growth / [online] : Leonard Sherman - New York : Columbia University Press, 2017 - 1 resursă online (360p.)
Frontmatter Contents Preface Chapter One : The Origins of Modern Business Strategy Thinking Chapter Two : There’s No Such Thing as a Bad Industry Chapter Three : Why Are We in Business? Chapter Four : The Search for the Holy Grail of Business: Long-Term Profitable Growth Chapter Five : Do You Know What Your Strategy Is? Chapter Six : Getting Strategy Right Chapter Seven : Creating Strong Brands Chapter Eight : Brand Builders and Killers Chapter Nine : What Makes Products Meaningfully Different? Chapter Ten : Where Do Great Ideas Come From? Chapter Eleven : Strategies to Break Away from the Pack Chapter Twelve : Hitting the Bull’s-Eye Notes Index
9780231542821
DE-Economie și afaceri internaționale
resursă electronică
If You're in a dogfight, become a cat! Strategies for long-term growth / [online] : Leonard Sherman - New York : Columbia University Press, 2017 - 1 resursă online (360p.)
Frontmatter Contents Preface Chapter One : The Origins of Modern Business Strategy Thinking Chapter Two : There’s No Such Thing as a Bad Industry Chapter Three : Why Are We in Business? Chapter Four : The Search for the Holy Grail of Business: Long-Term Profitable Growth Chapter Five : Do You Know What Your Strategy Is? Chapter Six : Getting Strategy Right Chapter Seven : Creating Strong Brands Chapter Eight : Brand Builders and Killers Chapter Nine : What Makes Products Meaningfully Different? Chapter Ten : Where Do Great Ideas Come From? Chapter Eleven : Strategies to Break Away from the Pack Chapter Twelve : Hitting the Bull’s-Eye Notes Index
9780231542821
DE-Economie și afaceri internaționale
resursă electronică