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Narrative and numbers the value of stories in business /

DAMODARAN, Aswath

Narrative and numbers the value of stories in business / [online] : Aswath Damodaran. - New York : Columbia Business School Publishing, 2017 - 1 resursă online (296 p.)

Indice.

A Tale of Two Tribes Tell Me a Story The Elements of Storytelling The Power of Numbers Number-Crunching Tools Building a Narrative Test-Driving a Narrative From Narratives to Numbers Numbers to Value Improving and Modifying Your Narrative— The Feedback Loop Narrative Alterations—The Real World Intrudes News and Narratives Go Big—The Macro Story The Corporate Life Cycle The Managerial Challenge The Endgame

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Biblioteca Universității "Dunărea de Jos" din Galați

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