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Organizing marketing and sales :

Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bj�orn Axelsson and Christopher Rosenqvist. - 1 online resource (xiv, 348 pages)

Includes index.

Includes bibliographical references.

ISBN: 9781787549685 (e-book) 9781787549708 (ePUB)

Subjects--Topical Terms:

--Marketing--General.

LC Class. No.: HF5415 / .O74 2018

Universal Decimal Class. No.: 339.1

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