Introduction to E-Commerce [electronic resource] /
Qin, Zheng.
Introduction to E-Commerce [electronic resource] / by Zheng Qin, Guolong Wang, Wanqiu Deng, Yanli Hao. - 1st ed. 2024. - XX, 714 p. 138 illus., 80 illus. in color. online resource. - E-Commerce in Theory and Practice, 3004-930X . - E-Commerce in Theory and Practice, .
Chapter 1. E-commerce basics -- Chapter 2. E-commerce culture -- Chapter 3. Electronic commerce support technology -- Chapter 4. E-commerce payment -- Chapter 5. Electronic commerce security technology -- Chapter 6. Electronic commerce and law -- Chapter 7. Electronic commerce architecture and system design -- Chapter 8. Mobile e-commerce -- Chapter 9. Network applied psychology -- Chapter 10. Electronic commerce case study.
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
9789819777907
10.1007/978-981-97-7790-7 doi
HF5548.32-.33
Introduction to E-Commerce [electronic resource] / by Zheng Qin, Guolong Wang, Wanqiu Deng, Yanli Hao. - 1st ed. 2024. - XX, 714 p. 138 illus., 80 illus. in color. online resource. - E-Commerce in Theory and Practice, 3004-930X . - E-Commerce in Theory and Practice, .
Chapter 1. E-commerce basics -- Chapter 2. E-commerce culture -- Chapter 3. Electronic commerce support technology -- Chapter 4. E-commerce payment -- Chapter 5. Electronic commerce security technology -- Chapter 6. Electronic commerce and law -- Chapter 7. Electronic commerce architecture and system design -- Chapter 8. Mobile e-commerce -- Chapter 9. Network applied psychology -- Chapter 10. Electronic commerce case study.
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
9789819777907
10.1007/978-981-97-7790-7 doi
HF5548.32-.33