Cele 22 de legi imuabile ale brandingului / (Record no. 19026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01349cam a2200445 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510t2003||||rm |||||||||||||| 0|rum|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9738648106 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 239084 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.1/.3 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.126 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 339.1/R52 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | II 36782 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RIES, Al. |
| 9 (RLIN) | 28560 |
| 245 10 - TITLE STATEMENT | |
| Title | Cele 22 de legi imuabile ale brandingului / |
| Statement of responsibility, etc. | Al Ries, Laura Ries ; trad. de Liana Tomescu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București : |
| Name of publisher, distributor, etc. | Curier Marketing, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 200 p. : |
| Other physical details | fig. ; |
| Dimensions | 20 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Brandbuilders Marketing & Advertising Books |
| 500 ## - GENERAL NOTE | |
| General note | Include indice. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | lucrare de specialitate |
| 9 (RLIN) | 53612 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | UDJG |
| Topical term or geographic name as entry element | DE-Economie |
| 9 (RLIN) | 29895 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 9 (RLIN) | 521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marcă comercială |
| 9 (RLIN) | 17445 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | psihologia consumatorului |
| 9 (RLIN) | 21090 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reclamă |
| 9 (RLIN) | 8113 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mărci de fabrică |
| 9 (RLIN) | 3669 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți românești |
| 9 (RLIN) | 99 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți achiziții |
| 9 (RLIN) | 3407 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RIES, Laura |
| 9 (RLIN) | 28562 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TOMESCU, Liana |
| Relator term | trad. |
| 9 (RLIN) | 27958 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 28585 |
| Uniform title | Brandbuilders Marketing și Advertising Books |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books Reading room |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Cărți | 112548 | Biblioteca - Sediul Central | Biblioteca - Sediul Central | SC-Sala lectură SEU | 20/06/2019 | 22.84 | 339.1/R52 | C-239084 | 20/06/2019 | 20/06/2019 | Books Reading room |