Marketing direct : (Record no. 19979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01235cam a2200397 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510t2000||||rm |||||||||||||| 0|rum|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 973601861X |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 238265 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.371.2 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 339.1/L44 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | III 18520 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LE MEN, Yvon |
| 9 (RLIN) | 28022 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing direct : |
| Remainder of title | curs practic / |
| Statement of responsibility, etc. | Yvon Le Men, Marc Bruzeau ; trad. Brândușa Scarpet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București : |
| Name of publisher, distributor, etc. | Teora, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190 p. : |
| Other physical details | diagr., tab. ; |
| Dimensions | 24 cm |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | Achiziție grant Phare 2002 - IMM-uri(d-na ȘARPE) |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | lucrare de specialitate |
| 9 (RLIN) | 53612 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | UDJG |
| Topical term or geographic name as entry element | DE-Economie |
| 9 (RLIN) | 29895 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 9 (RLIN) | 521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing direct |
| 9 (RLIN) | 20443 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tehnici de vînzări |
| 9 (RLIN) | 20623 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tehnici promoționale |
| 9 (RLIN) | 20624 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategii de marketing |
| 9 (RLIN) | 13581 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți românești |
| 9 (RLIN) | 99 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți achiziții |
| 9 (RLIN) | 3407 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BRUZEAU, Marc |
| 9 (RLIN) | 28024 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SCARPET, Brândușa |
| Relator term | trad. |
| 9 (RLIN) | 28025 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books Reading room |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Cărți | 111064 | Biblioteca - Sediul Central | Biblioteca - Sediul Central | SC-Sala lectură SEU | 30/05/2019 | 22.00 | 339.1/.L44 | C-238265 | 30/05/2019 | 30/05/2019 | Books Reading room |