Publicitatea sau arta de a convinge / (Record no. 24421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010cam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251126172116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510t2004||||rm ||||f||||||||| 0|rum|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9733018538 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 234272, 234273, 234274 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659.1/C54 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | III 17630 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CÎRNU, Rodica Mihaela |
| 9 (RLIN) | 48663 |
| 245 00 - TITLE STATEMENT | |
| Title | Publicitatea sau arta de a convinge / |
| Statement of responsibility, etc. | Rodica Mihaela Cîrnu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București : |
| Name of publisher, distributor, etc. | Editura Didactică și Pedagogică, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 p. + 32 f. : |
| Other physical details | fig. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Anexe |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DE-Marketing |
| 9 (RLIN) | 584 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | lucrare de specialitate |
| 9 (RLIN) | 53612 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitate |
| 9 (RLIN) | 8112 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comunicare de marketing |
| 9 (RLIN) | 5789 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reclamă |
| 9 (RLIN) | 8113 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | campanie publicitară |
| 9 (RLIN) | 8109 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți românești |
| 9 (RLIN) | 99 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți donații interne |
| 9 (RLIN) | 224 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books 14 days |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Cărți | 172611 | Biblioteca Facultății de Litere | Biblioteca Facultății de Litere | LIT-Sala de lectură | 26/01/2005 | Donație autori | 100000.00 | 659.1/C54 | C-234272 | 26/11/2025 | 26/11/2025 | RMF 2005/21 | Books 14 days | ||||
| Not For Loan | Cărți | 172612 | Biblioteca Facultății de Litere | Biblioteca Facultății de Litere | LIT-Sala de lectură | 26/01/2005 | Donație autori | 100000.00 | 659.1/C54 | C-234273 | 26/11/2025 | 26/11/2025 | RMF 2005/21 | Books 14 days | ||||
| Cărți | 172613 | Filiala de științe economice și umaniste | Filiala de științe economice și umaniste | SC-Împrumut SEU | 26/01/2005 | Donație autori | 100000.00 | III 17630 | C-234274 | 26/11/2025 | 26/11/2025 | RMF 2005/21 | Books 14 days |
