Căile persuasiunii modul de influențare a comportamentelor prin mass media și publicitate (Record no. 29431)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a2200313Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160511s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 973-8376-01-7 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | C-225023 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 316.776.23; 659.3/.4 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | III 16636 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPFERER, Jean-No‰l |
| 245 ## - TITLE STATEMENT | |
| Title | Căile persuasiunii modul de influențare a comportamentelor prin mass media și publicitate |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc. | Jean-No‰l Kapferer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Comunicare.ro |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 295 p. ; 24 cm |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | carte de studiu |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comunicare în masă; influențarea opiniilor; sociologia comunicării |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RADU, Lucian; CHELCEA, Septimiu |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator term | trad.; pref. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | Achiziție |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Accession number | 2002/311 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Purchase price | 130000 lei |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | 316.77/K21 |
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