Measurement in marketing (Record no. 45113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01535nam a2200361 i 4500 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a |o j |0| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906t2019 -us fo 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119671374 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FRIKHA, Azza |
| 9 (RLIN) | 36634 |
| 245 10 - TITLE STATEMENT | |
| Title | Measurement in marketing |
| Medium | [online] : |
| Remainder of title | operationalization of latent constructs / |
| Statement of responsibility, etc. | Azza Frikha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | ISTE ; |
| -- | John Wiley, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 resursă online |
| -- | (xviii, 220 p.) |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Characteristics and Main Types of Measurement |
| -- | Standardizing or Constructing a Measurement Scale |
| -- | Conception of a Measurement Scale |
| -- | Construction of a Measurement Scale |
| -- | Design of a Measurement Scale |
| -- | Quantitative Purification of a Reflective Scale |
| -- | Validity of a Measurement Scale |
| -- | Glossary |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | Achiziție în cadrul proiectului Expert. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | lucrare de specialitate |
| Source of term | UDJG |
| -- | 53612 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DE-Marketing |
| 9 (RLIN) | 584 |
| Source of heading or term | UDJG |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| 9 (RLIN) | 521 |
| Topical term or geographic name as entry element | marketing |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | măsurători de marketing |
| 9 (RLIN) | 36635 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți străine |
| 9 (RLIN) | 102 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți achiziții |
| 9 (RLIN) | 3407 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| 9 (RLIN) | 35248 |
| Topical term or geographic name as entry element | cărți electronice |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374</a> |
| Public note | Acces la textul integral din intranet si contul de acces mobil |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | S.C. Enformation S.R.L |
| Method of acquisition | Achiziție |
| Purchase price | 921.06 lei |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | E-Books |
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