Experiments on Mass Communication (Record no. 47056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02421nam a2200409 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UDJG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||go|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr aa aaaaaaaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210325t2017 nju |go|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781400886807 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 10 - TITLE STATEMENT | |
| Title | Experiments on Mass Communication |
| Medium | [online] / |
| Statement of responsibility, etc. | C. I. Hovland, A. A. Lumsdaine |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Princeton University Press, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 resursă online |
| -- | (356 p.) |
| 490 ## - SERIES STATEMENT | |
| Series statement | Princeton Legacy Library, |
| Volume/sequential designation | 5060 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Frontmatter |
| -- | Preface |
| -- | Contents |
| -- | Chapter 1. Introduction |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Film evaluation studies |
| Title | Introduction to part I |
| -- | Chapter 2. The orientation film, “The battle of Britain” |
| -- | Chapter 3. General implications derived from the orientation film experiments |
| -- | Chapter 4. The audience's evaluation of films |
| -- | Chapter 5. Experimental comparison of alternative presentations |
| -- | Chapter 6. Effects of films on men of different intellectual ability |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Studies employing controlled variation |
| Title | Introduction to part II |
| -- | Chapter 7. Short-time and long-time effects of an orientation film |
| -- | Chapter 8. The effects of presenting “one side” versus “both sides” in Changing opinions on a controversial subject |
| -- | Chapter 9. The effect of an audience-participation technique in film-strip presentation |
| -- | Chapter 10. Summary and evaluation |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Appendices |
| Title | Appendices: measurement problems encountered |
| -- | A. The baseline for measurement of percentage change |
| -- | B. “Marginal” versus “internal” effects<br/><br/> |
| -- | C. Comparison of the before-after and the after-only design of experiments<br/> |
| -- | D. “Regression” in the analysis of effects of films<br/> |
| -- | Index |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | Achiziție prin proiectul Anelis Plus 2020. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | UDJG |
| Topical term or geographic name as entry element | DE-Științe ale educației |
| 9 (RLIN) | 597 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Source of term | UDJG |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| 9 (RLIN) | 35248 |
| Topical term or geographic name as entry element | cărți electronice |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți străine |
| 9 (RLIN) | 102 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți achiziții |
| 9 (RLIN) | 3407 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| 9 (RLIN) | 11918 |
| Topical term or geographic name as entry element | psihologie socială |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| 9 (RLIN) | 9508 |
| Topical term or geographic name as entry element | armată |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HOVLAND, C. I. |
| 9 (RLIN) | 42228 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LUMSDAINE, A. A. |
| 9 (RLIN) | 42229 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www-degruyter-com.am.e-nformation.ro/document/doi/10.1515/9781400886807/html">https://www-degruyter-com.am.e-nformation.ro/document/doi/10.1515/9781400886807/html</a> |
| Link text | Acces la textul integral numai din contul de acces mobil. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | E-Books |
No items available.