Public relations and the power of creativity : (Record no. 51751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02914nam a2200469Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781787692916 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211117123026.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181017s2018 enk 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781787692916 (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781787692992 (ePUB) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtOrBLW |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | UtOrBLW |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P83 2018 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSP |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS052000 |
| Source | bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 316.6 |
| 245 00 - TITLE STATEMENT | |
| Title | Public relations and the power of creativity : |
| Remainder of title | strategic opportunities, innovation and critical challenges / |
| Statement of responsibility, etc. | edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bingley, U.K. : |
| Name of producer, publisher, distributor, manufacturer | Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xi, 237 pages) ; |
| Dimensions | cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Advances in public relations and communication management, |
| International Standard Serial Number | 2398-3914 ; |
| Volume/sequential designation | volume 3 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bicssc |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roberts-Bowman, Sarah, |
| Dates associated with a name | 1965- |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crookes, Adrian, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Romenti, Stefania, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ihlen, Øyvind, |
| Relator term | editor. |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781787692923 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183">https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183</a> |
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