Marketing in and for a sustainable society (Record no. 52260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02739nam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | bslw09462316 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251029120837.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160718s2016 enk o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781786352811 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M37 2016 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing in and for a sustainable society |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Naresh K. Malhotra. |
| 260 ## - Date publicare | |
| Place of publication, distribution, etc. | Bingley, U.K. : |
| Name of publisher, distributor, etc. | Emerald, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvi, 229 p.) |
| 490 0# - SERIES STATEMENT | |
| Series statement | Review of marketing research, |
| International Standard Serial Number | 1548-6435 ; |
| Volume/sequential designation | v. 13 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308>. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 57393 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bicssc |
| 9 (RLIN) | 57825 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57661 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 61825 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781786352828 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613</a> |
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