Adland : (Record no. 54761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999nam a2200337 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250917t2012 rm ||||f |||| 00| 0 rum d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789735033507 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 288905 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659.1/T93 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | II 43690 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TUNGATE, Mark |
| 9 (RLIN) | 55784 |
| 245 00 - TITLE STATEMENT | |
| Title | Adland : |
| Remainder of title | istorie universală a publicității / |
| Statement of responsibility, etc. | Mark Tungate ; traducere din engleză și note de Iulia Serafim |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București : |
| Name of publisher, distributor, etc. | Humanitas, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p. : |
| Other physical details | il. parțial color ; |
| Dimensions | 20 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | UDJG |
| Topical term or geographic name as entry element | DE-Marketing |
| 9 (RLIN) | 584 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DE-Științe ale comunicării |
| 9 (RLIN) | 596 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | lucrare de popularizare |
| Source of term | UDJG |
| 9 (RLIN) | 3213 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitate |
| 9 (RLIN) | 17778 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 9 (RLIN) | 521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți românești |
| 9 (RLIN) | 99 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SERAFIM, Iulia |
| Relator term | trad. |
| 9 (RLIN) | 55785 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books Reading room |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Cărți | 169503 | Biblioteca - Sediul Central | Biblioteca - Sediul Central | SC-Sala lectură SEU | 17/09/2025 | 32.50 | 659.1/T93 | C-288905 | 17/09/2025 | 17/09/2025 | Books Reading room |