Trade Show Psychology (Record no. 57713)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03974nam a22005655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-53606-9 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030111432.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240219s2024 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031536069 |
| -- | 978-3-031-53606-9 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-53606-9 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.7-5548.85 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JMJ |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | PSY021000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JMJ |
| Source | thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Addimando, Federico. |
| Relator term | author. |
| Relator code | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) | 71278 |
| 245 10 - TITLE STATEMENT | |
| Title | Trade Show Psychology |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | by Federico Addimando. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer Nature Switzerland : |
| -- | Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VIII, 148 p. 1 illus. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | SpringerBriefs in Psychology, |
| International Standard Serial Number | 2192-8371 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 - Becoming a Business Consultant -- Chapter 2 - Understanding Customer Behaviour -- Chapter 3 - Crafting Compelling Booth Designs -- Chapter 4 - Effective Communication Strategies -- Chapter 5 - Effective Lead Conversion Tactics -- Chapter 6 - Customer-Centric Booth Mastery -- Chapter 7 - Strategies for Overcoming Challenges -- Chapter 8 - Beyond the Booth - Post-Event Analysis. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this book, readers are taken on an illuminating journey into the world of trade shows from a unique perspective – the psychology of both exhibitors and attendees. This comprehensive guide delves deep into the intricacies of drawing visitors to your booth and forging meaningful connections. It offers a wealth of insights into the art of engaging potential clients effectively and understanding their behavior within the bustling trade show environment. The book covers a wide array of topics, including techniques for attracting visitors to your booth, effective communication strategies, and the psychology behind booth design. From the selection of color schemes and themes that resonate with your target audience to crafting compelling messages that leave a lasting impression, this book provides practical advice for achieving trade show success. It also explores the role of technology and digital marketing in modern trade show strategies, offering a blend of timeless principles and cutting-edge approaches. Moreover, the text delves into case studies and real-world examples from successful exhibitors, showcasing their innovative methods and success stories. Whether you're a seasoned trade show veteran or a newcomer looking to make a splash, this book equips you with the knowledge and strategies needed to thrive in the competitive world of trade shows. With its engaging and informative content, 'Trade Show Psychology' is an indispensable resource for anyone seeking to maximize their impact and ROI at trade shows. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 60537 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 71279 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57225 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 4372 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 68259 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 71280 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 71281 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 67107 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031536052 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031536076 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031536083 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | SpringerBriefs in Psychology, |
| International Standard Serial Number | 2192-8371 |
| 9 (RLIN) | 71282 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-53606-9">https://doi.org/10.1007/978-3-031-53606-9</a> |
| 912 ## - | |
| -- | ZDB-2-BSP |
| 912 ## - | |
| -- | ZDB-2-SXBP |
No items available.