Key Developments in International Marketing (Record no. 58242)
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| fixed length control field | 05261nam a22005415i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-17366-0 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030111715.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240312s2024 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031173660 |
| -- | 978-3-031-17366-0 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-17366-0 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD62.4-62.45 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJK |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS035000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJK |
| Source | thema |
| 245 10 - TITLE STATEMENT | |
| Title | Key Developments in International Marketing |
| Medium | [electronic resource] : |
| Remainder of title | Influential Contributions and Future Avenues for Research / |
| Statement of responsibility, etc. | edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer International Publishing : |
| -- | Imprint: Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVI, 546 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | JIBS Special Collections, |
| International Standard Serial Number | 2397-8783 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and Partnerships -- Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group for segmentation -- Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation -- Chapter 10: Sharing economy: International marketing strategies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG’s Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. . |
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| Topical term or geographic name as entry element | |
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| Topical term or geographic name as entry element | |
| 9 (RLIN) | 59109 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Samiee, Saeed. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 72805 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Katsikeas, Constantine S. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 72806 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riefler, Petra. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 72807 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031173653 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031173677 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031173684 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | JIBS Special Collections, |
| International Standard Serial Number | 2397-8783 |
| 9 (RLIN) | 72808 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-17366-0">https://doi.org/10.1007/978-3-031-17366-0</a> |
| 912 ## - | |
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