Marketing Case Studies in Emerging Markets (Record no. 58872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05170nam a22005775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-51689-4 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030111759.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240401s2024 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031516894 |
| -- | 978-3-031-51689-4 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-51689-4 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Case Studies in Emerging Markets |
| Medium | [electronic resource] : |
| Remainder of title | Contemporary Multi-industry Issues and Best-practices / |
| Statement of responsibility, etc. | edited by Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer Nature Switzerland : |
| -- | Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VI, 257 p. 30 illus., 10 illus. in color. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Springer Business Cases, |
| International Standard Serial Number | 2662-544X |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the COVID-19 Pandemic? -- 5. Case 4: Innovate or Stagnate! Tealive’s Entrepreneurial Voyage in the F&B Industry -- Part 2: Digital Transformation & Technological Innovation -- 6. Case 5: Tesla's Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia -- 7. Case 6: Dealshare.In: Disrupting the Indian E-Commerce -- 8. Case 7: TikTok Tales: Unravelling the Penang State Museum's Content Strategy for Enhanced Audience Engagement -- 9. Case 8: The Use of Virtual Reality in Thailand’s Destination Marketing: A Case Study -- Part 3: Environmental Accountability & Ethical Marketing -- 10. Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? -- 11. Case 10: Heng Hiap Industries: Pioneer in the Plastic Recycling Industry -- 12. Case 11: Delivering Convenience in Crisis: Food Delivery During the Covid-19 in Thailand -- 13. Case 12: From Scraps to Style: The Art of Hermès' Upcycling Journey with 'Petit H' -- Part 4: Sociocultural Dynamics & Consumer Behavior -- 14. Case 13: The Libresse V-Kebaya Controversy in Malaysia -- 15. Case 14: A Netnographic View of Ramadan E-Bazaars: Digital Transformation Amid Crisis -- 16. Case 15: OREO x BLACKPINK: From black-white to BLACKPINK -- 17. Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses -- Part 5: Strategic Market Entry & Branding Challenges -- 18. Case 17: Bisleri: Marketing to Manage the Counterfeit Challenge -- 19. Case 18: Sun Care in the UAE: Can a Late Entrant Brand Compete Effectively?. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 68992 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 58818 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 67490 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 68993 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 67490 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mutum, Dilip S. |
| Relator term | editor. |
| Authority record control number | (orcid)0000-0002-9857-1164 |
| -- | https://orcid.org/0000-0002-9857-1164 |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 61557 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ewe, Soo Yeong. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 74549 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghazali, Ezlika M. |
| Relator term | editor. |
| Authority record control number | (orcid)0000-0001-7824-4433 |
| -- | https://orcid.org/0000-0001-7824-4433 |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 74550 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Louis Vincent, Racheal. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 74551 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031516887 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031516900 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Springer Business Cases, |
| International Standard Serial Number | 2662-544X |
| 9 (RLIN) | 70723 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-51689-4">https://doi.org/10.1007/978-3-031-51689-4</a> |
| 912 ## - | |
| -- | ZDB-2-BUM |
| 912 ## - | |
| -- | ZDB-2-SXBM |
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