Advertising Literacy for Young Audiences in the Digital Age (Record no. 59135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05176nam a22005895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-55736-1 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030111819.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240415s2024 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031557361 |
| -- | 978-3-031-55736-1 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-55736-1 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1206-1211 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JHB |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JFD |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | SOC052000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JHB |
| Source | thema |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JBCT |
| Source | thema |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising Literacy for Young Audiences in the Digital Age |
| Medium | [electronic resource] : |
| Remainder of title | A Critical Attitude to Embedded Formats / |
| Statement of responsibility, etc. | edited by Beatriz Feijoo, Erika Fernández Gómez. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer Nature Switzerland : |
| -- | Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 168 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Children's Advertising Literacy in the Current Digital Landscape -- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors -- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content -- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review -- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment -- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy -- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions -- Chapter 8: The ethical and moral dimension of advertising literacy -- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation -- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks -- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content. In this context, it is crucial to assess children and adolescents’ preparedness to navigate digital advertising effectively by understanding their level of advertising literacy. With a higher level of advertising literacy, young audiences can evaluate advertisements, considering factors such as product appeal, presentation, and relevance to their experiences, as well as grasp the purpose behind advertising and the techniques employed. This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy among boys and girls aged between 10 and 17 in different countries to help educators, policymakers, advertisers, and society at large collaborate in nurturing responsible, informed, and ethically conscious digital citizens. Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats will be of interest to researchers working with media education, media sociology and childhood and adolescence studies. It will also help educators and policymakers develop better strategies to prepare children and adolescents to navigate digital advertising effectively. . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 1769 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
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| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 65945 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Feijoo, Beatriz. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 75191 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fernández Gómez, Erika. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 75192 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031557354 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031557378 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031557385 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-55736-1">https://doi.org/10.1007/978-3-031-55736-1</a> |
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