The Path to Sustainable Corporate Management (Record no. 60357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04716nam a22005655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-43974-3 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260319152502.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240531s2024 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658439743 |
| -- | 978-3-658-43974-3 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-658-43974-3 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD57.7 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS063000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kreutzer, Ralf T. |
| Relator term | author. |
| Relator code | aut |
| -- | http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) | 77969 |
| 245 14 - TITLE STATEMENT | |
| Title | The Path to Sustainable Corporate Management |
| Medium | [electronic resource] : |
| Remainder of title | How to Take Responsibility for People, the Environment and the Economy / |
| Statement of responsibility, etc. | by Ralf T. Kreutzer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Wiesbaden : |
| Name of producer, publisher, distributor, manufacturer | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX, 305 p. 105 illus., 104 illus. in color. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sustainability in corporate management, marketing and brand management -- Legal framework conditions and requirements for sustainability -- Integration of sustainability concepts into the purpose definition of companies -- Sustainability potential along the entire value chain -- Sustainability potential in marketing and brand management -- Don'ts in sustainable corporate management -- Monitoring and controlling to ensure sustainable corporate management -- Development of a "green journey" for your own company. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book shows how managers at all levels of the company can master the challenges of sustainable corporate management with confidence. Concrete action plans are presented for this purpose. Climate change and the finite nature of natural resources are already taking their toll worldwide. A rethink towards ecological sustainability is not only urgently needed at a global level. The orientation of corporate strategies is also increasingly determined by the socio-political morals of customers and other stakeholders, where economic and socio-political interests must be in harmony with social and ecological challenges. Using the three-pillar model for sustainability (Triple Bottom Line) and further topics (such as supply chain law and ESG criteria), the author shows in a practical way how companies can successfully meet these major challenges in the long term. The key to success lies in a change in values towards ecological, social and economic sustainability that is defined and practiced at all levels of the company. Nicola Oudejans, Course Director Chief Digital Officer at the University for Continuing Education Krems/Danube University Krems Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the HWR Berlin School of Economics and Law as well as Marketing and Management Consultant since 2005. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialog marketing, CRM/customer loyalty systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing, artificial intelligence, and has advised a large number of companies in Germany and abroad on these topics. Professor Kreutzer is a founding member of the consulting firm Green Elephant Consulting (www.green-elephant.info), which specializes in making sustainability feasible for companies. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57225 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 4372 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| General subdivision | marketing |
| 9 (RLIN) | 58950 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57661 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 67107 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 64224 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57661 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783658439736 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783658439750 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-658-43974-3">https://doi.org/10.1007/978-3-658-43974-3</a> |
| 912 ## - | |
| -- | ZDB-2-BUM |
| 912 ## - | |
| -- | ZDB-2-SXBM |
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