Normal view MARC view ISBD view

Marketing and Smart Technologies (Record no. 60498)

MARC details
000 -LEADER
fixed length control field	03428nam a22005895i 4500
001 - CONTROL NUMBER
control field	978-981-97-1552-7
003 - CONTROL NUMBER IDENTIFIER
control field	DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251030112257.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240603s2024 si \| s \|\|\|\| 0\|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789819715527
--	978-981-97-1552-7
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code	10.1007/978-981-97-1552-7
Source of number or code	doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	TK5105.8857
072 #7 - SUBJECT CATEGORY CODE
Subject category code	UT
Source	bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code	COM043000
Source	bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code	UT
Source	thema
245 10 - TITLE STATEMENT
Title	Marketing and Smart Technologies
Medium	[electronic resource] :
Remainder of title	Proceedings of ICMarkTech 2023, Volume 1 /
Statement of responsibility, etc.	edited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos.
250 ## - EDITION STATEMENT
Edition statement	1st ed. 2024.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Singapore :
Name of producer, publisher, distributor, manufacturer	Springer Nature Singapore :
--	Imprint: Springer,
Date of production, publication, distribution, manufacture, or copyright notice	2024.
300 ## - PHYSICAL DESCRIPTION
Extent	XIV, 883 p. 125 illus., 106 illus. in color.
Other physical details	online resource.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	online resource
Carrier type code	cr
Source	rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type	text file
Encoding format	PDF
Source	rda
490 1# - SERIES STATEMENT
Series statement	Smart Innovation, Systems and Technologies,
International Standard Serial Number	2190-3026 ;
Volume/sequential designation	386
520 ## - SUMMARY, ETC.
Summary, etc.	This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	58845
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	64052
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	58441
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	58845
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	64052
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	58441
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Reis, José Luís.
Relator term	editor.
Authority record control number	(orcid)0000-0002-0987-0980
--	https://orcid.org/0000-0002-0987-0980
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt
9 (RLIN)	65922
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Zelený, Jiří.
Relator term	editor.
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt
9 (RLIN)	78211
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gavurová, Beáta.
Relator term	editor.
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt
9 (RLIN)	78212
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Santos, José Paulo Marques dos.
Relator term	editor.
Authority record control number	(orcid)0000-0002-5567-944X
--	https://orcid.org/0000-0002-5567-944X
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt
9 (RLIN)	78213
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title	Springer Nature eBook
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Printed edition:
International Standard Book Number	9789819715510
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Printed edition:
International Standard Book Number	9789819715534
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Printed edition:
International Standard Book Number	9789819715541
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Smart Innovation, Systems and Technologies,
International Standard Serial Number	2190-3026 ;
Volume number/sequential designation	386
9 (RLIN)	65926
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://doi.org/10.1007/978-981-97-1552-7">https://doi.org/10.1007/978-981-97-1552-7</a>
912 ## -
--	ZDB-2-ENG
912 ## -
--	ZDB-2-SXE

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