New Perspectives in Media Translation (Record no. 62441)
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| fixed length control field | 05556nam a22005535i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-62832-0 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030112852.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240813s2024 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031628320 |
| -- | 978-3-031-62832-0 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-62832-0 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P306-310 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | CFP |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | LAN023000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | CFP |
| Source | thema |
| 245 10 - TITLE STATEMENT | |
| Title | New Perspectives in Media Translation |
| Medium | [electronic resource] : |
| Remainder of title | Transcreation in the Digital Age / |
| Statement of responsibility, etc. | edited by Loukia Kostopoulou, Parthena Charalampidou. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer International Publishing : |
| -- | Imprint: Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX, 325 p. 20 illus. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Introduction: Transcreation in the digital age (Loukia Kostopoulou and Parthena Charalampidou) -- Part 1: Theoretical perspectives on transcreation -- 2 Transcreation as a means of distinction. The use of transcreation in the translation industry (Klaus Kaindl) -- 3 Transcreation. Coming to Hecuba (José Fernando Carrero Martín and Juan José Martínez Sierra) -- 4 Transcreation, a fact of culture. A creative strategy across audiovisual genres (Alessandra Rizzo) -- Part 2: The practice of transcreation -- 5 The localisation, transcreation and adaptation of cultural realia in video games: The case of cultural (re)presentation in Arena of Valor (Luis Damián Moreno García) -- 6 Transmedial strategies of retextualisations of multimodal humorous discourse. Turning image-macro memes into reels (Pietro Luigi Iaia) -- 7 From briefing to voiceover direction: The transcreation workflow in a practitioner’s experience (Claudia Benetello) -- Part 3: Training the transcreator -- 8 Transcreation as an instance of journalistic transediting: A case study on metaphors, multi-word ad hoc neologisms and headlines in students’ target texts (Heidi Verplaetse) -- 9 Exploring emotional skills for transcreation. Proactivity as fostering creativity in digital promotional tourism transcreations (Cinzia Spinzi) -- 10 What are the skills required for transcreators' training? A review-based curricular proposal (Carla Botella Tejera and Oliver Carreira) -- 11 Promoting and assessing creativity for the training of transcreators: Some inspiring resources (Marián Morón Martín) -- 12 Transcreation in translation and the age of human-centered AI: Focusing on “human” creative touch (Miguel A. Jiménez-Crespo). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | “This collection of essays represents an original and much needed contribution to the study of transcreation. The chapters are well-tuned to professional, media, technological and pedagogical realities on the ground, establishing useful links between theory and practice. Every essay in its own way takes existing scholarship forward by enriching our understanding of transcreation and carving new pathways for interdisciplinary study.” -Dionysios Kapsaskis, University of Roehampton, UK This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media. Loukia Kostopoulou is a Teaching and Research Fellow in Audiovisual Translation at the School of French, Aristotle University of Thessaloniki, Greece. Parthena Charalampidou is a Teaching and Research Fellow of Localization/Multimodal Translation at the School of French Language and Literature, Aristotle University of Thessaloniki, Greece. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 70428 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 72691 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 58743 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 59274 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 70430 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 72692 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 69142 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 65945 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kostopoulou, Loukia. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 82305 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charalampidou, Parthena. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 82306 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031628313 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031628337 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031628344 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-62832-0">https://doi.org/10.1007/978-3-031-62832-0</a> |
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