Digital Product Management (Record no. 62995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03989nam a22004575i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-44276-7 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030112930.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240901s2024 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658442767 |
| -- | 978-3-658-44276-7 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-658-44276-7 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Product Management |
| Medium | [electronic resource] : |
| Remainder of title | Frameworks – Tools – Cases / |
| Statement of responsibility, etc. | edited by Sascha Hoffmann. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Wiesbaden : |
| Name of producer, publisher, distributor, manufacturer | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII, 357 p. 97 illus., 56 illus. in color. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager -- Product sense -- Product leadership -- Alignment -- Product evangelizing and storytelling -- Product owner and scrum master -- User experience -- Data analytics -- Product organizations -- Agile frameworks. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. “The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management.” Stefan Vosskötter, Founder and Managing Director of digitale-leute.de & deutschestartups.de “The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management.” Cord Grünewald, CPO Kleinanzeigen From the Content User-centered Product Visions; Product Strategy; Objectives and Key Results (OKR); Product Roadmaps; Product Discovery; Validation of Product Ideas; Product Delivery; Growth; Product Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership; Alignment; Product Evangelizing and Storytelling; Product Owner and Scrum Master; User Experience; Data Analytics; Product Organizations; Agile Frameworks About the Editor Sascha Hoffmann is Professor of Online Management at Fresenius University of Applied Sciences. Previously, he was Director Business Development at XING and Head of Product Management at blau Mobilfunk (blau.de). . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoffmann, Sascha. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 83482 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783658442750 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783658442774 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-658-44276-7">https://doi.org/10.1007/978-3-658-44276-7</a> |
| 912 ## - | |
| -- | ZDB-2-BUM |
| 912 ## - | |
| -- | ZDB-2-SXBM |
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