Humanism in Marketing (Record no. 64497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05551nam a22005895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-67155-5 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030113245.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241026s2024 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031671555 |
| -- | 978-3-031-67155-5 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-031-67155-5 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 245 10 - TITLE STATEMENT | |
| Title | Humanism in Marketing |
| Medium | [electronic resource] : |
| Remainder of title | Responsible Leadership and the Human-to-Human Approach / |
| Statement of responsibility, etc. | edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2024. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer Nature Switzerland : |
| -- | Imprint: Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIII, 341 p. 55 illus., 51 illus. in color. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Encoding format | |
| Source | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Humanism in Business Series, |
| International Standard Serial Number | 2662-1258 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. My Life as a Humanist -- 2. Humanism and Responsible Leadership in Times of Polycrisis -- 3. Beyond 2024- Sociological and Socio-Economic Developments -- 4. Humanistic Management into Practice: What Should a Humanistic Manager do? -- 5. The Genesis and Framework of Human to Human (H2H) Marketing -- 6. Design Thinking: Mindset, Method and Toolbox -- 7. Service-Dominant Logic: Theoretical Foundations and Directions -- 8. Implications of Humanistic Marketing -- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices -- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management -- 11. Upstream and Downstream Participation in the Bologna City Branding -- 12. Human to Human (H2H) Marketing: The Pharma Perspective -- 13. Medtronic and Human to Human (H2H) Marketing Applied -- 14. Humanistic Management in Action: The Ultradent Case. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership, as well as managers and practitioners as well as managers and practitioners. Philip Kotler is one of the leading authorities in Marketing; he is considered to be “the father” of Modern Marketing. He was S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. The different editions of the Marketing Management handbook of Professor Kotler (together with his coauthors) are considered to be the reference book for undergraduate, graduate and executive students in Universities and Business Schools all around the world. Waldemar A. Pfoertsch is Senior Marketing Professor at CIIM Business School, University of Limassol, Cyprus, and Professor Emeritus for International Business at Pforzheim University, Germany. He has extensive teaching experience at institutions like CEIBS, the University of Illinois, and Kellogg School of Management. He specializes in H2H Marketing and B2B Brand Management. Fabio Ancarani is Professor of Marketing at the University of Bologna, Italy, and Director of the Executive Master in Sales and Marketing at Bologna Business School, where he previously served as the Associate Dean for Executive Education. Ivan Ureta is Senior Lecturer in Humanistic Management and Head of the Executive Education area at the University of Applied Sciences and Arts of Southern Switzerland. He also serves as the President of the Swiss Business Ethics Network. . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57225 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 4372 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 58372 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 67107 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 58372 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 27952 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 70720 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ancarani, Fabio. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 86619 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ureta, Ivan. |
| Relator term | editor. |
| Relator code | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 9 (RLIN) | 86620 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer Nature eBook |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031671548 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031671562 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed edition: |
| International Standard Book Number | 9783031671579 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Humanism in Business Series, |
| International Standard Serial Number | 2662-1258 |
| 9 (RLIN) | 72247 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1007/978-3-031-67155-5">https://doi.org/10.1007/978-3-031-67155-5</a> |
| 912 ## - | |
| -- | ZDB-2-BUM |
| 912 ## - | |
| -- | ZDB-2-SXBM |
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