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Multisensory Design of Retail Environments (Record no. 65208)

MARC details
000 -LEADER
fixed length control field	03506nam a22005655i 4500
001 - CONTROL NUMBER
control field	978-3-658-45678-8
003 - CONTROL NUMBER IDENTIFIER
control field	DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251030113328.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	241126s2024 gw \| s \|\|\|\| 0\|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9783658456788
--	978-3-658-45678-8
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code	10.1007/978-3-658-45678-8
Source of number or code	doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5410-5417.5
072 #7 - SUBJECT CATEGORY CODE
Subject category code	KJS
Source	bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS043000
Source	bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code	KJS
Source	thema
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sarstedt, Marko.
Relator term	author.
Authority record control number	(orcid)0000-0002-5424-4268
--	https://orcid.org/0000-0002-5424-4268
Relator code	aut
--	http://id.loc.gov/vocabulary/relators/aut
9 (RLIN)	88036
245 10 - TITLE STATEMENT
Title	Multisensory Design of Retail Environments
Medium	[electronic resource] :
Remainder of title	Vision, Sound, and Scent /
Statement of responsibility, etc.	by Marko Sarstedt, Monika Imschloss, Susanne Adler.
250 ## - EDITION STATEMENT
Edition statement	2nd ed. 2024.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Wiesbaden :
Name of producer, publisher, distributor, manufacturer	Springer Fachmedien Wiesbaden :
--	Imprint: Springer,
Date of production, publication, distribution, manufacture, or copyright notice	2024.
300 ## - PHYSICAL DESCRIPTION
Extent	XVI, 83 p. 23 illus., 22 illus. in color.
Other physical details	online resource.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	online resource
Carrier type code	cr
Source	rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type	text file
Encoding format	PDF
Source	rda
490 1# - SERIES STATEMENT
Series statement	Science meets Practice,
International Standard Serial Number	2730-7158
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli.
520 ## - SUMMARY, ETC.
Summary, etc.	Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	521
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	69045
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	521
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
9 (RLIN)	69046
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Imschloss, Monika.
Relator term	author.
Authority record control number	(orcid)0000-0001-8582-5965
--	https://orcid.org/0000-0001-8582-5965
Relator code	aut
--	http://id.loc.gov/vocabulary/relators/aut
9 (RLIN)	88037
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Adler, Susanne.
Relator term	author.
Authority record control number	(orcid)0000-0002-3211-6871
--	https://orcid.org/0000-0002-3211-6871
Relator code	aut
--	http://id.loc.gov/vocabulary/relators/aut
9 (RLIN)	88038
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title	Springer Nature eBook
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Printed edition:
International Standard Book Number	9783658456771
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Printed edition:
International Standard Book Number	9783658456795
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Printed edition:
International Standard Book Number	9783658456801
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Science meets Practice,
International Standard Serial Number	2730-7158
9 (RLIN)	87094
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://doi.org/10.1007/978-3-658-45678-8">https://doi.org/10.1007/978-3-658-45678-8</a>
912 ## -
--	ZDB-2-BUM
912 ## -
--	ZDB-2-SXBM

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