Social Media Marketing Management (Record no. 67561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05488cam a2200601Mu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003307457 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030122235.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240706s2024 enk o ||| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCoLC-P |
| Language of cataloging | eng |
| Transcribing agency | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040096093 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040096093 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003307457 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003307450 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040096079 |
| Qualifying information | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040096077 |
| Qualifying information | (electronic bk. : PDF) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003307457 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1443939214 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1443939214 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 071000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 007000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hinson, Robert |
| Fuller form of name | (Robert Ebo) |
| -- | https://id.oclc.org/worldcat/entity/E39PCjFP6gFvhDGX6bR7FfP7tq |
| 9 (RLIN) | 93507 |
| 245 10 - TITLE STATEMENT | |
| Title | Social Media Marketing Management |
| Medium | [electronic resource] : |
| Remainder of title | How to Penetrate Emerging Markets and Expand Your Customer Base. |
| 260 ## - Date publicare | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Productivity Press, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (253 p.) |
| 500 ## - GENERAL NOTE | |
| General note | Description based upon print version of record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Author Biographies -- Chapter 1 Social Media Marketing in Africa and Other Emerging Economies -- Author Biographies -- Chapter Outline -- Chapter Outcome -- Introduction -- Unique Characteristics of Social Media Marketing in EMDEs -- Africa's Social Media Landscape -- What is Social Media Marketing? -- Social Media Influencer Marketing -- Successful Social Media Marketing Campaigns from the Global North -- AI and Social Media Marketing -- Case Study 1 |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Successful Social Media Marketing Campaigns from Africa -- Structure of the Book -- Review Questions -- References -- Chapter 2 Social Media Marketing Strategy -- Chapter Outline -- Chapter Outcome -- Introduction -- Strategic Planning and Social Media Marketing -- Why Should We Take the Time to Plan? -- The Phases of Social Media Marketing Maturity -- Critical Reflection -- Social Media Campaigns: The Strategic Planning Process -- Identify Social Media Marketing Objectives and Set Budgets -- Profile the Target Audience of Social Consumers -- Managing Social Media Marketing in the Organisation |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Social Media Policy -- An Organisational Structure to Support Social Media -- Social Media Management Systems -- Chapter Summary -- What Are the Steps in Social Media Marketing Strategic Planning? -- Exercises -- Review Questions -- References -- Chapter 3 Social Commerce -- Chapter Outline -- Chapter Outcome -- Introduction -- Social Commerce -- Social Shopping -- Social Commerce and the Shopping Process -- Social Commerce Strategies -- Social Promotions and Partnerships -- Social Commerce Fraud -- The Social Commerce Zone -- Types of Social Commerce Zones -- Social Proof -- References |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 4 Mobile Ecosystems and Apps in Social Media Marketing -- Chapter Outline -- Chapter Outcome -- Introduction -- Definition of Terms -- Wireless and Mobile Devices -- Characteristics of Mobile and Wireless Devices -- Benefits of Mobile Devices -- Disadvantages of Mobile Devices -- Mobile Financial Services -- Mobile Payment Applications -- Characteristics of Mobile Payment Methods -- Types of Mobile Payment Applications -- Mobile Apps and Social Media -- Mobile App Platforms -- Anthropology's (ANT) Approach to Social Media -- Activities -- Assignment -- Review Questions -- References |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 5 Social Networking Sites: A Focus on Mobile Marketing Strategies -- Chapter Outline -- Chapter Outcome -- Introduction -- Growth of Mobile Connectivity and Device Use in Developing Economies -- Mobile Connectivity and Social Media -- Mobile App Platforms -- Social Media -- Anthropology (ANT) Approach to Social Media -- Mobilising Your Brands -- Mobile Brand Engagement -- Designing a Mobile Brand Engagement Campaign -- Designing Mobile Apps for Mobile Shopping -- Mobile Payment Applications -- Characteristics of Mobile Payment Methods -- Types of Mobile Payment Applications |
| 500 ## - GENERAL NOTE | |
| General note | Buy Buttons and Location Identification on Social Networking Sites |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book seeks to provide practical guidance on the use of social media in the firm's operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 36123 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 64225 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 93508 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mhlanga, David. |
| 9 (RLIN) | 83294 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Osei-Frimpong, Kofi. |
| -- | https://id.oclc.org/worldcat/entity/E39PCjHbT9rGtbPmjBDC37y68C |
| 9 (RLIN) | 93509 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doe, Joshua. |
| 9 (RLIN) | 93510 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Taylor & Francis |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003307457">https://www.taylorfrancis.com/books/9781003307457</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | OCLC metadata license agreement |
| Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.