HISTORIES OF POLITICAL PUBLIC RELATIONS (Record no. 67745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03324cam a2200541M 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003397199 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030122243.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241229s2025 xx o 0|| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCoLC-P |
| Language of cataloging | eng |
| Transcribing agency | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040308271 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040308279 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003397199 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003397190 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040308288 |
| Qualifying information | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040308287 |
| Qualifying information | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1032500913 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032500911 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003397199 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1481595965 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1481595965 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 052000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 000000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSP |
| Source | bicssc |
| 245 00 - TITLE STATEMENT | |
| Title | HISTORIES OF POLITICAL PUBLIC RELATIONS |
| Medium | [electronic resource] : |
| Remainder of title | from propaganda to public. |
| 260 ## - Date publicare | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | ROUTLEDGE, |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 490 1# - SERIES STATEMENT | |
| Series statement | History of Public Relations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying. Responding to this challenge, this book explores PR's historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 58088 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 94240 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 58091 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 64225 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Theofilou, Anastasios. |
| -- | https://id.oclc.org/worldcat/entity/E39PCjtv9FQ348bBJxcktb7cxC |
| 9 (RLIN) | 94241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Topić, Martina. |
| -- | https://id.oclc.org/worldcat/entity/E39PCjDHK9KCgPRDBGXFFXDHFq |
| 9 (RLIN) | 94242 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | History of Public Relations. |
| 9 (RLIN) | 94243 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Taylor & Francis |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003397199">https://www.taylorfrancis.com/books/9781003397199</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | OCLC metadata license agreement |
| Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.