Contemporary issues in social media marketing / (Record no. 67783)
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| fixed length control field | 06770cam a22006978i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003412656 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030122245.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241205s2025 enk ob 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCoLC-P |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003412656 |
| Qualifying information | ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003412653 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032535692 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032535708 |
| Qualifying information | hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040296202 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040296203 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040296196 |
| Qualifying information | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 104029619X |
| Qualifying information | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1032535695 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1032535709 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003412656 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1484427977 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1484427977 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 000000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043010 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 090010 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 245 00 - TITLE STATEMENT | |
| Title | Contemporary issues in social media marketing / |
| Statement of responsibility, etc. | edited by Subir Bandyopadhyay and Bikramjit Rishi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 334 ## - | |
| -- | single unit |
| -- | mono |
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| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 353 ## - | |
| -- | bibliography |
| -- | bibliography |
| -- | http://id.loc.gov/vocabulary/msupplcont/bibliography |
| 353 ## - | |
| -- | index |
| -- | index |
| -- | http://id.loc.gov/vocabulary/msupplcont/index |
| 500 ## - GENERAL NOTE | |
| General note | "First edition published by Routledge 2017"--Title page verso. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. This 2nd edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including: 1. The growth in user-generated content, 2. The growing influence of AI in content creation, including virtual influencers. 3. The development and utilization of social media analytics. 4. The use of social media as the primary search engine. 5. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners"-- Provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Social Media Marketing: Trends and Challenges / Bikramjit Rishi and Subir Bandyopadhyay -- 2. Aspects of Social Media Engagement for Luxury Brands: A Case Study Approach / Ilias Kapareliotis and George Kyparissiadis -- 3. Unleashing the Potential: How Influencers Drive Digital Content Marketing / Lakshmi Raj and Mallika Sankar M. -- 4. Social Media Usage in the B2B Context / Nicholas Mathew and Hagai Gringarten -- 5. Promoting Social Marketing on Social Media: Using TikTok as an Engaging Platform to Reduce Food Waste / Jenny Zhengye Hou and Xuan Li -- 6. Optimizing User Engagement: The Synergy of Social Media Marketing and UI/UX Design / Hannah Hameed, Mohit Maurya and Mohd Arif -- 7. The Consumer Journey in a Social Media World / Kruti Sanjaykumar Bhatt -- 8. Connecting Brands and Influencers: The Case of the Irish Blogger Agency / Róisín Vize -- 9. Mapping the B2B Customer Journey through Social Media Marketing / Deepa Kapoor, Ruchi Khandelwal and Sujata Khandai -- 10. Exploring the Impact of Para-Social Interaction: The Consumer Journey in a Social Media World with a Focus on Virtual Influencers / Bingqian Bai, Gianpaolo Vignali, Daniella Ryding, and Delia Vazquez -- 11. Transitioning from CRM to Social CRM in the Healthcare Industry / Ashim Kumar Ghosh and Manohar Kapse -- 12. Consumer Persuasion by Chatbots: An Integrative Model of Social Influence / Wolfgang J. Weitzl, Ardion D. Beldad, Gerald Petz and Annmarie Hanlon -- 13. The Impact of Generational Differences on Target Audience Identification in Social Media Marketing / Manjushree G S and Padmaja D S -- 14. Social Media's Role in Customer Experience Creation: User-Generated Content Quality vs. Firm-Generated Content Quality / Olli Tyrväinen, Heikki Karjaluoto and Pinja Karjala -- 15. Augmenting the Analyst: Artificial Intelligence in the Age of Social Media Big Data / Faniza Joshi, Amandeep Kaur and Nidhi Malhotra -- 16. Leveraging the Role of Social Media Platform Data in Enhancing the Effect of Cause-Related Marketing / Krishna Teja Perannagari and Shaphali Gupta -- 17. Social Media Renaissance with Audio Content: Bolstering a Personalized Approach / Ruchi Jain and Uday Thareja -- 18. Influencer Marketing and Customer Engagement through Social Media: A Promising Avenue in a New Normal / Bhavna Sharm, and Nupur Taneja -- 19. Perceived Source Credibility of Social Media Influencers and Consumer Attitudes toward Brands: An Exploratory Study of Differences between India and the United States / Lubna Nafees, Christy Cook, Atanas Nik Nikolov, and James Stoddard. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Authority record control number | http://id.loc.gov/authorities/subjects/sh95005028 |
| 9 (RLIN) | 59122 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| General subdivision | Marketing. |
| 9 (RLIN) | 94373 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Authority record control number | http://id.loc.gov/authorities/subjects/sh89002650 |
| 9 (RLIN) | 94374 |
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| 9 (RLIN) | 94376 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bandyopadhyay, Subir, |
| Dates associated with a name | 1958- |
| Relator term | editor |
| Relator code | http://id.loc.gov/vocabulary/relators/edt |
| -- | http://id.loc.gov/rwo/agents/n2008027805. |
| 9 (RLIN) | 94377 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rishi, Bikramjit, |
| Dates associated with a name | 1978- |
| Relator term | editor |
| Relator code | http://id.loc.gov/vocabulary/relators/edt |
| -- | http://id.loc.gov/rwo/agents/n2015004758. |
| 9 (RLIN) | 94378 |
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| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Taylor & Francis |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003412656">https://www.taylorfrancis.com/books/9781003412656</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | OCLC metadata license agreement |
| Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
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