PUBLIC RELATIONS WRITING (Record no. 68172)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03648cam a2200529M 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003598381 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030122302.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250208s2025 xx o 0|| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCoLC-P |
| Language of cataloging | eng |
| Transcribing agency | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040320624 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040320627 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003598381 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003598382 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040320686 |
| Qualifying information | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040320686 |
| Qualifying information | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1032983892 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032983899 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1032983825 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032983820 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003598381 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1495067512 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1495067512 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718.2.A78 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | LAN |
| Subject category code subdivision | 004000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSP |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahoney, James Scott, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| -- | https://id.oclc.org/worldcat/entity/E39PCjrfcyhvDVMyxgXMtQtGDy |
| 9 (RLIN) | 95794 |
| 245 10 - TITLE STATEMENT | |
| Title | PUBLIC RELATIONS WRITING |
| Medium | [electronic resource]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - Date publicare | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | ROUTLEDGE, |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and practice. This book, based on the author's wide professional practice and tertiary teaching experiences, has been widely used in international undergraduate teaching and learning. This fourth edition continues to treat clear, concise and accurate writing for this profession as integral to all aspects of professional practice and as a skill that is not confined to media release writing. Among the book's strengths are the student exercises, including international cases, which are based on real-world examples, and references to ethical practice. This book provides a holistic approach to learning about writing in this profession. While its focus is on writing, this holistic approach, which includes material on planning a communication strategy, makes it an ideal text for introductory subjects at university as well as for specialist writing units. While it is primarily grounded in Australian practice, the book is written in line with accepted international approaches to public relations writing, including the principles of journalism's 'news writing', and contains case studies from other countries. This book appeals to audiences in early-year university students studying public relations and marketing communication. It is also suitable for professional practitioners seeking to enhance their writing skills. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Geographic subdivision | Australia. |
| 9 (RLIN) | 95795 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Geographic subdivision | Australia. |
| 9 (RLIN) | 95796 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Geographic subdivision | Australia. |
| 9 (RLIN) | 95797 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 59019 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 95798 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 93005 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Taylor & Francis |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003598381">https://www.taylorfrancis.com/books/9781003598381</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | OCLC metadata license agreement |
| Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.