Marketing ethics and consumer society : (Record no. 68177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05284cam a22005778i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003604549 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030122302.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241220s2025 enk ob 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCoLC-P |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003604549 |
| Qualifying information | (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003604544 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032994901 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781032994918 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040326626 |
| Qualifying information | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040326625 |
| Qualifying information | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040326640 |
| Qualifying information | (electronic bk. : EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1040326641 |
| Qualifying information | (electronic bk. : EPUB) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003604549 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1500087346 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1500087346 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 008000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 016000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing ethics and consumer society : |
| Remainder of title | practising inclusive, responsible and sustainable marketing / |
| Statement of responsibility, etc. | edited by Athanasia Daskalopoulou and Natalia Yannopoulou. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers' lives and the potential that future marketers have to shape contemporary society. Chapters cover Marketing and Advertising Ethics, Critical Consumption, Gender and Race, Brand Activism, Sustainability and Corporate Social Responsibility, and Understanding and Protecting the Consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on Marketing Ethics, Ethical Marketing and Sustainability, and Marketing and Society. Online support materials include lecture slides and a test bank"-- |
| Assigning source | Provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Marketing and Consumption Ethics 1. Marketing Ethics and Ethical Consumers Athanasia Daskalopoulou, Natalia Yannopoulou 1a. Case Study: Prepping Mothers Katy Kerrane 2. The Politics of Consumption and Consumer Activism Athanasia Daskalopoulou, Natalia Yannopoulou 2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry Julia Marcet Alonso 3. Brand Activism vs 'Woke-washing' and Exploitation Natalia Yannopoulou, Athanasia Daskalopoulou 3a. Case Study: McDonald's Boycott Alex Knight Part 2: Marketing Equality, Diversity, and Inclusion 4. Gender, Sexuality, and Marketing Athanasia Daskalopoulou, Natalia Yannopoulou 4a. Case Study: The Barbie Dream Gap Project Maria Papatzika 5. Race, Ethnicity, and Consumer Culture Anuja Anil Pradhan 5a. Case Study: Woke-washing and Representation in Advertising Anuja Anil Pradhan 6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces Teresa Heath and Ines Branco-Illodo 6a. Case Study: Self-organising Well-being through Mutual Aid Jack Davies Part 3: Social, Transformative, and Sustainable Marketing 7: CSR, the Sustainability Dialogue, and Signals of CommunicationPanayiota Alevizou7a. Case Study: Alternative Tourism and Sustainability: The Case of DestirectioAlexandros Filiopoulos8. Social and Cause-related MarketingAthanasia Daskalopoulou, Natalia Yannopoulou8a. Case Study: #HelpUkraineSongMiyoshi Tamashiro |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| General subdivision | Moral and ethical aspects. |
| 9 (RLIN) | 95811 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| General subdivision | Social aspects. |
| 9 (RLIN) | 95812 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 57269 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 64517 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 93810 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 64225 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Daskalopoulou, Athanasia, |
| Relator term | editor. |
| 9 (RLIN) | 95813 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yannopoulou, Natalia, |
| Relator term | editor. |
| 9 (RLIN) | 95814 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Taylor & Francis |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003604549">https://www.taylorfrancis.com/books/9781003604549</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | OCLC metadata license agreement |
| Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.