The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser.

By:

Wasser, Nicolas [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783839437544

Subject(s):

LOC classification:

HD6060.65.B6 W37 2017eb

Online resources:

Contents:

Frontmatter -- Table of Contents -- Acknowledgments -- 1. Introduction -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- 3. Longing to be different -- 4. Affective labor -- 5. (Un)fulfilled promises and different conflicts -- 6. Conclusion -- 7. Bibliography

Title is part of eBook package: EBOOK PACKAGE COMPLETE 2017Title is part of eBook package: EBOOK PACKAGE COMPLETE ENGLISH 2017Title is part of eBook package: EBOOK PACKAGE Social Sciences 2017Title is part of eBook package: transcript eBook Package English Contemporary 2016-2018Summary: Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed Feb. 24, 2017)

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer