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Retail futures : the good, the bad and the ugly of the digital transformation / edited by Eleonora Pantano (University of Bristol, UK).

Contributor(s):

Pantano, Eleonora [editor.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781838676650
9781838676636

Subject(s):

Additional physical formats: No titleLOC classification:

HF5429 .R48 2020

Online resources:

Resursa online

Summary: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

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Includes index.

Includes bibliographical references.

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

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