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Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G.Woodside.

Contributor(s): Material type: TextTextSeries: Advances in business marketing & purchasing ; v. 25.Publisher: Bingley, U.K. : Emerald Publishing Limited, 2018Copyright date: �2018Description: xii, 244 pagesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781786351210
  • 9781787148918
Subject(s): Additional physical formats: No titleLOC classification:
  • HD30.27 .I47 2018
Online resources:
Contents:
Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
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Includes index.

Includes bibliographical references.

Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.

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