GLOWIK, Mario <br/><br/>
Market entry strategies :   Internationalization theories, concepts and cases of Asian high-technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /    [online] /  
Mario Glowik 
 - Berlin :   De Gruyter Oldenbourg,   2016 
 - 1 resursă online   (241 p.) 
<br/><br/> Frontmatter   Contents   Introduction   1. How to combine theory and business practice?   2. Internationalization theories   3. Market entry strategies   Subject index  
<br/><br/><label>Standard No.: </label>9783110439878 
<br/><br/><label>Subjects--Chronological Terms: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>DE-Economie și afaceri internaționale
<br/><br/><label>Subjects--Geographic Terms: </label>
<br/><br/><label>Index Terms--Genre/Form: </label><br/>resursă online