TY  - BOOK
AU  - SHERMAN,Leonard
TI  - If You're in a dogfight, become a cat! : Strategies for long-term growth / 
SN  - 9780231542821
PY  - 2017///
CY  - New York : 
PB  - Columbia University Press, 
KW  - UDJG
KW  - DE-Economie și afaceri internaționale
KW  - resursă electronică
N1  - Frontmatter; Contents; Preface; Chapter One : The Origins of Modern Business Strategy Thinking; Chapter Two : There’s No Such Thing as a Bad Industry; Chapter Three : Why Are We in Business?; Chapter Four : The Search for the Holy Grail of Business: Long-Term Profitable Growth; Chapter Five : Do You Know What Your Strategy Is?; Chapter Six : Getting Strategy Right; Chapter Seven : Creating Strong Brands; Chapter Eight : Brand Builders and Killers; Chapter Nine : What Makes Products Meaningfully Different?; Chapter Ten : Where Do Great Ideas Come From?; Chapter Eleven : Strategies to Break Away from the Pack; Chapter Twelve : Hitting the Bull’s-Eye; Notes; Index
UR  - https://www-degruyter-com.am.e-nformation.ro/view/title/529481?rskey=hO0IlA&result=1
ER  -