TY  - BOOK
AU  - SCHWÄGERMANN,Helmut
AU  - MAYER,Peter
AU  - DING,Yi
TI  - Handbook event market China
SN  - 9783110366778
PY  - 2016///
CY  - Germania : 
PB  - De Gruyter Oldenbourg, 
KW  - UDJG
KW  - DE-Management
N1  - Frontmatter; Table of Contents; Preface; Editorial; Introduction; The event market: An introduction; The event market China: A global view; The development of Asia-Pacific’s meetings industry; China’s MICE industry: Advancement through reform and opening; Raising the level of market-orientation in the Chinese exhibition industry – based on international experience; The role of China in Germany’s exhibition industry; China’s meetings industry: A future market for Germany; Externalities, market potential and tourism development: Empirical evidence from China; Internationalisation of trade fair organisers – Theoretical considerations and practical implications; The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach; Green economy and tourism; China outbound: How China will affect the international meetings industry; Management aspects in China’s event industry; Green meeting standards: A conceptual review; Probe into the Chinese event venue market – From an outside perspective; The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai; Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis; The challenges posed by international trade fair projects; Chinese companies at European trade fairs; Why China needs more Professional Congress Organisers (PCOs); How to organise successful meetings in China; The evolution of the Chinese events market – An agency perspective; A City Brand Personality Model for international event marketing: An empirical research across multiple cultures; Education for China’s event industry; Fit for the future? Some thoughts on event education in a changing world; The event industry and its human resources: A view based on the characteristics of the industry; Education of event management in Germany and China: A comparison; Where do they want to go? Expectations of Chinese talents from their future employer; Learning style of Chinese event management students; Lecturing key competencies in China and the challenge of transnational education; Authors
UR  - https://www-degruyter-com.am.e-nformation.ro/view/title/496670?rskey=gPKW9n&result=2
ER  -