Augmented customer strategy  CRM in the digital age /  [online] : 
edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz 
 - London :  Wiley,  2019 
 - 1 resursă online 
<br/><br/> Index 
<br/><br/>Include referințe bibliografice. 
<br/><br/> Customer Strategies in the Face of New Technological, Social and Environmental Challenges   Brand Practices Faced with Augmented Consumers   The Augmented Customer Relationship: the Increasing Importance of the Customer's Role  Innovation Augmented by the Customer: From Ideation to Diffusion  The Customer's Voice: Toward New Listening Tools  Redesigning the Customer's Role in a Connected World  The Augmented Customer Experience: Between Humanity and Robotization?  Designing Your Customer Experience  Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives?   Engaging Reciprocity from the Complainant Customer in the Digital Age  The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era  Data Marketing for Customer Intimacy  The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices  The Legal Basis for a Data Economy Based on Trust  Information Systems Security: Challenges, Vulnerabilities and Tools  Organizing the Augmented Customer Relationship  
<br/><br/><label>ISBN: </label>9781119618324 
<br/><br/><label>Subjects--Chronological Terms: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>DE-Management
<br/><br/><label>Subjects--Geographic Terms: </label>
<br/><br/><label>Index Terms--Genre/Form: </label><br/>lucrare de specialitate