TY  - BOOK
AU  - N'GOALA,Gilles
AU  - PEZ‐PÉRARD,Virginie
AU  - PRIM‐ALLAZ,Isabelle
TI  - Augmented customer strategy: CRM in the digital age 
SN  - 9781119618324
PY  - 2019///
CY  - London
PB  - Wiley
KW  - UDJG
KW  - DE-Management
KW  - lucrare de specialitate
N1  - Index; Include referințe bibliografice; Customer Strategies in the Face of New Technological, Social and Environmental Challenges; Brand Practices Faced with Augmented Consumers; The Augmented Customer Relationship: the Increasing Importance of the Customer's Role; Innovation Augmented by the Customer: From Ideation to Diffusion; The Customer's Voice: Toward New Listening Tools; Redesigning the Customer's Role in a Connected World; The Augmented Customer Experience: Between Humanity and Robotization?; Designing Your Customer Experience; Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives?; Engaging Reciprocity from the Complainant Customer in the Digital Age; The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era; Data Marketing for Customer Intimacy; The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices; The Legal Basis for a Data Economy Based on Trust; Information Systems Security: Challenges, Vulnerabilities and Tools; Organizing the Augmented Customer Relationship
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119618324
ER  -