TY  - BOOK
AU  - VOGEL,Michael
AU  - PAPATHANASSIS,Alexis
AU  - WOLBER,Ben
TI  - The Business and management of ocean cruises
SN  - 9781845938451 (print)
PY  - 2012///
CY  - Cambridge, MA
PB  - CABI
KW  - DE-Marketing
KW  - UDJG
N1  - Index; Include referințe bibliografice
; The demand for ocean cruises - three perspectives; Development of the cruise industry structure - the supply side; Regulatory frameworks of the cruise industry; Impacts of cruising; Cruise line strategies for keeping afloat; Core cruise operator processes and systems: overview and challenges; Cruise lines' purchasing and logistics management; Human resource management in the cruise industry; Marketing communications in the cruise industry; Pricing and revenue management for cruises; Cruise packages; Cruise product development; Itinerary planning; Shore-side activities; Service quality and the cruise industry; Hotel operations management on cruise ships; Food and beverage operations; Safety and security management; Cruise ship marine operations; Cruise sector growth - prospects, challenges, responsibilities
UR  - https://www.cabi.org/cabebooks/ebook/20113385047
ER  -