Shapeholders business success in the age of activism / [online] :
Mark Kennedy
- New York : Columbia University Press, 2017
- 1 resursă online (xxii, 272 p.)
Indice.
Introduction: From the Heart of a Businessman Who are the shapeholders? Shapeholders Social Activists The Media Politicians Regulators Seven steps to shapeholder success Align with a Purpose Anticipate Assess Avert Acquiesce Advance Common Interests Assemble to Win Pope Francis, a CEO Worth Emulating