KENNEDY, Mark

Shapeholders business success in the age of activism / [online] : Mark Kennedy - New York : Columbia University Press, 2017 - 1 resursă online (xxii, 272 p.)

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Introduction: From the Heart of a Businessman Who are the shapeholders? Shapeholders Social Activists The Media Politicians Regulators Seven steps to shapeholder success Align with a Purpose Anticipate Assess Avert Acquiesce Advance Common Interests Assemble to Win Pope Francis, a CEO Worth Emulating

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