TY  - BOOK
AU  - KENNEDY,Mark
TI  - Shapeholders: business success in the age of activism / 
SN  - 9780231542784
PY  - 2017///
CY  - New York
PB  - Columbia University Press
KW  - DE-Management
KW  - UDJG
KW  - resursă online
N1  - Indice; Introduction: From the Heart of a Businessman; Who are the shapeholders?; Shapeholders; Social Activists; The Media; Politicians; Regulators; Seven steps to shapeholder success; Align with a Purpose; Anticipate; Assess; Avert; Acquiesce; Advance Common Interests; Assemble to Win; Pope Francis, a CEO Worth Emulating
UR  - https://columbia.degruyter.com/view/title/528605
ER  -