The Agenda mover when your good idea is not enough / [online] :
Samuel B. Bacharach
- Ithaca ; London : Cornell University Press, 2016
- 1 resursă online (xxviii, 186 p.)
Indice.
1. The Political Competence of Execution Don’t Rely on the Power of Your Idea... ...Or Charisma Lead with a Small “L” Build a Coalition 2. Anticipate the Agendas of Others: Know where they're coming from Know Whom You’re Dealing With Interpret Intentions So Who’s Who? 3. Mobilize your Campaign: get Initial Support Focus Your Message Justify Your Agenda Establish Credibility Gauge Your Support 4. Negotiate Support: get the Buy-In Reduce Their Anxiety What’s in It for Them? Don’t Be Afraid of Power Arguments Manage the Stage Get the Right Mind-set 5. Sustain your Campagn: get Things Done Create Traction Manage with Agility Bolster The Campaign Mind-Set Stay Politically Astute Conclusion: “We” Not “I”: You Can’t Do It Alone