Soft power and the worldwide promotion of Chinese language learning the Confucius Institute project / [online] :
Jeffrey Gil
- Bristol ; Blue Ridge Summit : Multilingual Matters, 2017
- 1 resursă online (xiv, 130 p.)
- Multilingual Matters 167 .
- Multilingual Matters .
Index
Include referințe bibliografice.
1. Introduction: Language, Culture and China’s Rise in a Globalising World 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level 6. Conclusions and Implications