TY  - BOOK
AU  - GIL,Jeffrey
TI  - Soft power and the worldwide promotion of Chinese language learning: the Confucius Institute project 
T2  - Multilingual Matters
SN  - 9781783098064
PY  - 2017///
CY  - Bristol, Blue Ridge Summit
PB  - Multilingual Matters
KW  - DE-Științe ale educației
KW  - China
KW  - UDJG
KW  - resursă online
N1  - Index; Include referințe bibliografice; 1. Introduction: Language, Culture and China’s Rise in a Globalising World; 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning; 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity; 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level; 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level; 6. Conclusions and Implications
UR  - https://www-degruyter-com.am.e-nformation.ro/document/doi/10.21832/9781783098064/html
ER  -