Frontmatter -- PREFACE -- CONTENTS -- PART I. PROBLEMS INVOLVED IN SETTING THE ISSUES -- I. THE MEANING OF QUESTIONS -- II. THE WORDING OF QUESTIONS -- III. THE MEASUREMENT OF INTENSITY -- IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS -- PART II. PROBLEMS CONNECTED WITH INTERVIEWING -- V. SECRET VS. NONSECRET BALLOTS -- VI. "TRAINED" VS. "UNTRAINED" INTERVIEWERS -- VII. THE RELIABILITY OF INTERVIEWERS' RATINGS -- VIII. INTERVIEWER BIAS AND RAPPORT -- IX. REFUSALS AS A SOURCE OF BIAS -- PART III. SOME PROBLEMS IN SAMPLING -- X. SOME GENERAL PRINCIPLES OF SAMPLING -- XI. HOW REPRESENTATIVE ARE "REPRESENTATIVE SAMPLES"? -- XII. THE USE OF SMALL SAMPLES -- PART IV. GETTING AT OPINION DETERMINANTS -- XIII. THE USE OF BREAKDOWNS -- XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION -- XV.INFORMATION AS A DETERMINANT OF OPINION -- XVI. THE USE OF TRENDS -- PART V. THE POLLING TECHNIQUE APPLIED TO A SPECIFIC PROBLEM -- XVII. THE MEASUREMENT OF CIVILIAN MORALE -- PART VI. APPENDICES -- APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES -- APPENDIX II. CORRECTING FOR INTERVIEWER BIAS -- APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES -- APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES -- APPENDIX V. MAPS -- APPENDIX VI. TABLES ON INTENSITY OF OPINION -- APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943 -- INDEX
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques.Originally published in 1944.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.