03656nam a2200433Iu 4500 9781838678739 20251029120129.0 m o d cr un||||||||| 200122t20202020enk ob 001 0 eng d 9781838678739 HB615 .P58 2020 BUS025000 bisacsh KJH bicssc 658 Pittz, Thomas G., author. 58703 The entrepreneur's guide to risk and decisions : building successful early-stage ventures / authored by Thomas G. Pittz (University of Tampa, USA), Eric W. Liguori (Rowan University, USA). Bingley, U.K. : Emerald Publishing Limited, 2020. ©2020 1 online resource (128 pages) ; cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Includes bibliographical references. Chapter 1: Process -- I. Ideas vs execution -- II. Business plans vs. business models -- III. Prototyping -- IV. The pitch -- V. Market segmentation & pivoting -- Chapter 2: People -- I. Finding and selecting partners -- II. Determining equity & vesting -- III. Building culture -- IV. Hiring employees -- V. Choosing mentors -- Chapter 3: Networks -- I. Networking fundamentals -- II. Navigating networks (ESOs, community services, etc.) -- III. Building networks -- IV. Exploiting networks -- V. Maintaining networks -- Chapter 4: Sales & marketing -- I. Learning to sell -- II. Sales pipeline and tracking metrics -- III. Failure, rejection, learning -- IV. Guerilla marketing -- V. Pricing models -- VI. Branding -- Chapter 5: Financing -- I. Financial literacy -- II. Bootstrapping -- III. Crowdfunding -- IV. Equity financing -- V. Debt financing -- Chapter 6: Nuts and bolts -- I. Legal considerations (filing your business, ownership decisions, etc.) -- II. Human resource basics (important laws & filings, etc.) -- III. Compliance & business systems -- IV. Tax considerations -- V. Exit strategies. Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible. Following lean startup logic, The Entrepreneur's Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important - and emotionally charged - decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures. Print version record. Entrepreneurship Decison making. 58704 Risk management Decison making. 58705 Small business Management. 58706 Business & Economics Entrepreneurship. bisacsh Entrepreneurship. bicssc Liguori, Eric W., author. 58707 9781838678722 https://doi.org/10.1108/9781838678715 51290 51290