02994nam a2200469Ii 4500 9781838673017 UtOrBLW 20251029120141.0 m o d cr un||||||||| 191219t20192020enk ob 001 0 eng d 9781838673017 UtOrBLW eng rda UtOrBLW QA76.9.B56 U63 2019 COM093000 bisacsh JFD bicssc 004.65 Upadhyay, Nitin, author. 59017 Transforming social media business models through blockchain / Nitin Upadhyay (Goa Institute of Management, India). Bingley, U.K. : Emerald Publishing Limited, 2019. ©2020 1 online resource (xiv, 84 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Emerald points Includes index. Includes bibliographical references. Chapter 1. Social media business model -- Chapter 2. Blockchain -- Chapter 3. Challenges and opportunities -- Chapter 4. Blockchain value proposition -- Chapter 5. Blockchain-based social media enterprise. Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners. Print version record. Blockchains (Databases) 57815 Social media Economic aspects. 59018 Mass media and business. 59019 Computers, Blockchain. bisacsh 57819 Media studies. bicssc 59020 9781838673000 Emerald points. https://doi.org/10.1108/9781838672997 51353 51353